Privacy Policy

Dominion Lending Centres Privacy Policy
Effective Date: January 1, 2006 | Updated as required

At Dominion Lending Centres Inc., we are committed to providing excellent service while protecting your privacy and ensuring the highest level of security. In this policy, “DLC” or “Dominion Lending Centres” refers to Dominion Lending Centres Inc. and its affiliates, including Dominion Lending Centres Valko Financial, which fully adheres to this Privacy Policy and enforces its standards locally.

Overview
This Privacy Policy outlines how we collect, use, protect, and disclose personal information gathered through our website. Our goal is to maintain your trust by safeguarding your personal data and being transparent about how we handle it.

What Personal Information Do We Collect Online?
We may collect personal information from you when you complete applications, forms, or interact with our website. This may include, but is not limited to:

Full name, address, email address, and phone number
Social Insurance Number
Financial and account details
Credit information and reports
Transactional data from interactions with DLC, its affiliates, or service providers

Why We Collect Personal Information
We collect your personal information to:

Evaluate eligibility for our mortgage products and services
Communicate with you regarding your inquiries or application
Obtain credit reports and financial data to assist in financial recommendations
Conduct internal research and marketing tailored to your needs (if consent is provided)

When Is Information Collected?
Personal information is collected when you:
Fill out a form or application on our website
Register or update your user profile
Communicate with our team through online platforms

Cookies and Online Tracking Technologies
Some of our websites may use cookies or similar technologies to enhance your experience and personalize content. Cookies help us:
Measure website traffic and activity
Remember user preferences
Customize your experience during repeat visits
Collect anonymous data for marketing performance and website improvement

Information such as time on site, pages viewed, referral source, and ISP may be recorded. These technologies do not collect personal data and are used solely for analytics and personalization.

Online Advertising and Google Analytics
We may participate in Targeted Advertising, Remarketing, and Google Analytics to serve you more relevant content and ads based on your previous interactions with our website.

Third-party ad networks (including Google) use cookies and web beacons to track non-identifiable behavioral data. This helps us improve ad performance and user experience. These cookies do not collect personal or financial information.

You can manage or opt out of targeted advertising by visiting:

Sharing of Personal Information
We may share your information only under the following conditions:

With our affiliates, service providers, or suppliers to fulfill your requests
With credit bureaus as permitted by law
As required to comply with legal or regulatory obligations

We do not sell your personal information to third parties. All partners and service providers are contractually bound to maintain the confidentiality and security of your data.

Reviewing and Updating Your Information
We strive to maintain accurate records. You may request to review, update, or correct your personal information at any time. If you're unable to edit your information online, please contact our office for assistance.

Data Security
We take your privacy seriously and have implemented safeguards to protect your information:

Restricted employee access to sensitive data
Secure physical, electronic, and procedural protections
Certified data storage and third-party destruction protocols for physical documents

Canadian Anti-Spam Legislation (CASL) Compliance
In accordance with Canada’s Anti-Spam Legislation (CASL) effective July 1, 2014, we are required to obtain your express consent before sending marketing-related emails about our services, events, and promotions. You may unsubscribe at any time by following the link in any marketing email or by contacting us directly.

Contact Information
Dominion Lending Centres Inc.
2215 Coquitlam Avenue
Port Coquitlam, BC V3B 1J6
Toll-Free: 1-888-806-8080

Dominion Lending Centres Valko Financial
137 Glasgow St., Suite 210, Office 167
Kitchener, ON N2G 4X8, Canada
Phone: 519-745-8019

Policy Updates
This Privacy Policy may be updated periodically without notice. Any changes will be posted on our website promptly. Dominion Lending Centres Valko Financial complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Mortgage Brokerages, Lenders and Administrators Act.